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Marzze

Start hybrid performance based KOL / influencer marketing
B2B Professional Services

B2B Professional Services (2)

Professional Services Industry

The financial services & fintech industry has a wide range of different products catered to an even wider range of target audiences. How can you effectively target your potential customers and stand out from the rest? In this current era, key opinion leader (KOL) / influencer marketing is arguably the most powerful marketing channel. Some may say despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your campaigns addressing these issues?

B2B companies are recognising the importance of using key opinion leader & influencer marketing to garner brand reputation and generate warm leads. It is an indirect method for businesses to connect with their potential customers/audience on friendly terms. However, the difficulty lies in accurately targeting your potential customers who are in the market for your services. Despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your campaigns addressing these issues?

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