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Marzze

Start hybrid performance based KOL / influencer marketing
Influencer Marketing

Influencer Marketing (8)

Marzze - Expanding the horizons of influencer marketing

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Installation Guides

Installation Guides (1)

Installation guide for Marzze

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Key Opinion Leaders and Social Media Influencers can potentially increase income by 2-3 times with the same amount of effort. It is no longer just about increasing your unique views or follower count. Here's how:

Introduction

There are 3 components for you to tap on.

  • Directory - manage & list your business, with lead generation (if applicable)
  • Marketplace - manage & sell products online
  • Events / Webinars - manage & organise events/webinars

Influencer marketing is growing rapidly as more businesses/organisations recognize the effectiveness of the word-of-mouth marketing effect it provides. It allows brand promotion, high sales conversion rates and highly targeted outreach. Unfortunately, these ideals have yet to be fully realised by the existing state of the influencer marketing industry. In this article, we highlight the issues affecting the influencer marketing industry and what can be done to reduce/eliminate these issues.

We enable Key Opinion Leader (KOL) / influencer performance marketing. It is a form of high ROI marketing meant to capitalize on the effectiveness of both influencer marketing and word-of-mouth marketing, with a value-based fee structure. For instance, on top of a flat fee (of your choice), you can opt to pay an influencer $30 per sale or $10 per lead generated. Other more complex examples are, paying an influencer $5,000 for every 1000 leads generated, $10,000 for every 300 sales of a certain product/service. Every campaign is highly customizable according to your marketing strategy needs. To complement it, Marzze comes with a fully featured marketplace providing exceptional outreach for all users & businesses.

“Influencer Marketing is far too narrowly defined. The tactic should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter, LinkedIn, Reddit, Pinterest, Medium, discussion forums, and every other source of influence. Instead, it somehow evolved to mean Instagram with an occasional side of YouTube"  Regardless of who you are, fully monetize your web traffic, celebrity status and/or social media following. With our automated processes, no more troublesome negotiations, fraudulent activities and unnecessary administrative work. Your income potential will be infinite, and recurring. You will become a highly attractive marketing proposition with us! Read on for the guide on getting started!

Seeking an effective high ROI marketing strategy? Marzze combines the effectiveness of influencer / KOL marketing with performance marketing. Think Facebook/Google Ads, but using influencers / key opinion leaders. Our hybrid performance marketing platform allows you to customize your campaign needs and fee structure(s) according to your needs (i.e. flat fees, pay per sale generated, pay per lead generated, pay per click or ALL of the above). With Marzze, you can look forward to ensuring tangible results from your campaigns and marketing expenses. 

Setting up a campaign is simple. Our platform has fully automated processes, from finding KOL / influencers to starting campaigns. Safe, secured escrow payments. Once the terms are accepted by both parties, it's sealed. Easily track results, and release payments. No more troublesome negotiations, fraudulent activities and unnecessary administrative work. What's more, we enable a significantly larger diversity of 'influencers' - encompassing blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter, LinkedIn, Reddit, Pinterest, Medium, discussion forums, and every other source of influence. Read on for the guide on getting started!

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