The beauty & cosmetics industry is one of the most profitable industries, yet also one of the most difficult to navigate successfully. As the industry's consumer preferences changes rapidly, how can you stand out from the rest? How do you become the viral trend-setters? In this industry, it is important to note it is more likely you have to reach out to your consumers, rather than rely on consumers finding you through SEO or various digital marketing techniques. Hence, key opinion leader (KOL) / influencer marketing is arguably the most powerful marketing channel. Some may say despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your campaigns addressing these issues?