The home & lifestyle industry comprises of mainly housing reviews, smart home products, interior design and renovation. As industry's consumer preferences change rapidly, how can you stand out from the rest? In this current era, key opinion leader (KOL) / influencer marketing is arguably the most powerful marketing channel. Some may say despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your campaigns addressing these issues?