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The COVID-19 pandemic has affected you, people around you, and basically the world in one way or another. It’s a grim situation. It looks bad and it is worse than it looks. World leaders have focused efforts and resources to dealing with the pandemic as well as implemented measures to curb the spread of the deadly virus.

On a smaller scale, businesspeople, owners & management are likewise facing a test of their crisis management capability. Can you tide over your firm during this period? More importantly, can you help to save your people from the horrors of unemployment during this period? Fortunately, you can. Opportunities are still there, even though they are going through a paradigm shift.

Read more: How should businesses respond to the impact of Novel Coronavirus (COVID19)

Key Opinion Leader (KOL) & Influencer marketing is here to stay, and is forecasted to grow rapidly over the next decade. But, what is the actual advantage of influencer marketing over traditional digital marketing and social media ads?

1. Trust

Nobody likes to make wrong decisions when purchasing a product/service. Having the advantage of influencer marketing or KOLs endorse your organization instantly adds to the trust level consumers have towards you while providing a word-of-mouth effect for your organization. By having a role model share about your products & services, it increases the value of your product in the potential consumers' eyes, significantly boosting your brand reputation and achieve higher conversions. Putting yourself in a customers' shoes, were you to choose between a product/service experienced by your favourite role model, and a traditional ad on the same product/service you just saw, which would you choose?

2. Does Not Rely on Personal Data Collection

Privacy concerns are increasingly an issue. It is estimated about 30-40% of the population may start moving towards apps / service providers which does not mandate personal data collection. As a result, traditional digital marketing or social media ads will no longer be as effective as it essentially cuts off 30-40% of the population from effective ads targeting.

On the other hand, KOL & Influencer marketing relies purely on a person's interests. By engaging the exact people they follow or websites they visit, there is no requirement to have personal data collection for it to be successful. The people they follow or the websites they visit for information are completely voluntary as they directly derive value & satisfaction from it. The key advantage of influencer marketing & key opinion leaders? If you use one strongly relatable to your organization, there is an extremely high probability their visitors will be take an interest with your organization - all without the need for your potential customers to give up personal data.

3. An Informal Feedback Loop Channel

By getting the word out for your latest product/service with KOL / influencers, it can create an intimate conversation around your brand. As organizations constantly update their products & services, KOLs & Influencer marketing can bridge the gap between new updates and your target audience. Viewers can respond to them with likes, shares and comments, providing insights and consumer reviews, bringing interactions to your business like never before - a vital advantage of influencer marketing & key opinion leaders.

4. Highly Targeted, yet Transparent Advantage of Influencer Marketing & Key Opinion Leaders

There is a large variety of KOLs & influencers around the globe across all languages. Selecting the right KOLs & influencers with the right outreach allows you to target specifically towards your potential customers. It can be done through nano-influencers, micro-influencers, all the way to celebrities. Find one that suits your needs and you get complete transparency with regards to the type of people you are targeting. 

5. Setting New Consumer Trends

Many organizations that do it right have made a ton of money using influencer marketing. It was mainly successful because they were able to bring in new consumer trends by using influencers to make their product/service 'fashionable'. Consumer trends that become 'in-fashion' also get a ripple effect from word-of-mouth marketing as people start talking about 'trendy' products / services, and share them to their friends or families. This is a key advantage of influencer marketing as traditional ads would not have been able to achieve the same effect. 

Summary - Advantage of Influencer Marketing & Key Opinion Leaders

The advantage of influencer marketing & key opinion leaders are plenty. It has been proven by many brands that it works - when done right. Before embarking on a campaign, always ensure proper research has been carried out as there are also several issues that plague the KOL & Influencer marketing industry. Alternatively, capitalise on modern AI marketing technology to help you - it's easy to start, way more affordable than engaging agencies/consultants and a perfect opportunity to drive technology capabilities within your firm. Successful organizations in the past few years have all used KOL & influencer marketing, and this will be the trend in the next decade. If your organization has not started, it is never too early, nor too late. 

 

 

The automotive industry is not only competitive, but also highly complex. It has an extensive value chain ranging from small tuners/service workshops to large OEM brands. The complexity is only looking to increase, as more innovative alternative powertrains seek to break into the market. For instance, hybrids and electric vehicles have been gaining traction among automotive consumers due to the environmental benefits and cost savings on petrol. With the many players within the competitive industry, automotive businesses regardless of size have to find ways to stand out and every business has a website and a facebook page just like you. SEO and traditional digital marketing strategies such as facebook pages and websites is no longer enough. It's time to capitalise on value based influencer marketing, word of mouth marketing to reach out to your intended market. The ideal way is through Automotive Influencer & KOL Marketing Campaigns.

We share tips on why & how you can stand out from the rest using key opinion leaders and influencers. Granted, despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your campaigns addressing these issues?

Read more: Automotive Influencer & KOL Marketing: A Guide to Effective Campaigns

Influencer marketing is growing rapidly as more businesses/organisations recognize the effectiveness of the word-of-mouth marketing effect it provides. It allows brand promotion, high sales conversion rates and highly targeted outreach. Unfortunately, these ideals have yet to be fully realised by the existing state of the influencer marketing industry. In this article, we highlight the issues affecting the influencer marketing industry and what can be done to reduce/eliminate these issues.

Read more: Influencer Marketing: 5 Issues That Plaque the Industry

The beauty & cosmetics industry is one of the most profitable industries, yet also one of the most difficult to navigate successfully. As the industry's consumer preferences changes rapidly, how can you stand out from the rest? How do you become the viral trend-setters? In this industry, it is important to note it is more likely you have to reach out to your consumers, rather than rely on consumers finding you through SEO or various digital marketing techniques. Hence, key opinion leader (KOL) / influencer marketing is arguably the most powerful marketing channel. Some may say despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your campaigns addressing these issues? In our beauty & cosmetics influencer marketing guide, we show you how.

Read more: Beauty & Cosmetics Influencer Marketing: A Guide
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