The F&B industry is extremely competitive and has an extensive category of cuisines, price ranges and target audiences. How can you stand out from the rest? How do you reach out to your target audiences effectively? In this current era, key opinion leader (KOL) / influencer marketing is arguably the most powerful marketing channel. Some may say despite its effectiveness, a failed campaign is extremely costly and accurate selection of key opinion leaders or influencers is difficult due to difficulty in predicting results. But, what if there's an alternate way to run your F&B influencer marketing campaigns addressing these issues?