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Use Case 1: Mass Engagements of Nano & Micro Influencers / KOLs

Nano-Influencers / KOLs and Micro-Influencers / KOLs allow for highly targeted marketing as they typically attract audiences from within their specialisation. As a result, their demographics are rather concentrated, unlike larger scale influencers. For certain industries, marketing ROI will increase significantly through hiring multiple nano-influencers / KOLs instead of one single large scale influencer / KOL.

The Issues

  • Do you find it extremely unproductive, time-consuming for you & your team to liaise and manage MULTIPLE influencers?
  • Do you want to engage multiple nano-influencers / micro-influencers without having to manage each one of them individually?
  • Do you find it difficult to identify appropriate influencers, who are not fraudulent?
  • Do you find your marketing ROI being eroded when engaging the 'middle-man' to run your campaigns?
  • Do you want to diversify your marketing to a variety of platforms?

Case Study - Mass Engagement of Nano Influencers / Micro Influencers

From a single campaign, MarzzeAI is able to help you engage 5, 10, 50, 100, 200 or more key opinion leaders / influencers based on your budget and campaign objectives - all you need to do is to set up your campaign parameters (just like a social media ad). Sounds simple? It really is. You can manage your campaigns, opt to approve selections, request content, revisions easily. You can even let MarzzeAI run your campaigns automatically, with you having a completely hands-off approach while watching your business generate more sales, leads & awareness.

Regardless the size of your organisation / campaign, MarzzeAI covers the entire process of your campaign - from identifying optimal KOLs / influencers, sending invitations to them, down to content upload & verification. With us, you & your team is able to view updates from KOLs / influencers and manage the entire campaign from one platform. The entire campaign is run automatically with minimal inputs from you. 

For larger organisations who could benefit from engaging hundreds of nano-influencers / micro-influencers, this is the ultimate solution for you. Instead of having 20 marketers liaising with all the KOLs / Influencers, you can significantly improve your staff productivity as you no longer need all of them to liaise with every KOL / influencer individually.

For smaller organisations, you can engage multiple nano-influencers / micro-influencers without having to incur 'middle-man' costs to run your campaigns. You can also significantly improve your staff productivity as they no longer have to spend lots of time communicating with each KOL / influencer individually. 

MarzzeAI can handle mass engagements of KOLs / Influencers for your campaigns automatically. 

Benefits Summary

  • Significantly improved staff productivity
  • Increased marketing ROI
  • Reduced risk of fraudulent / ineffective influencers
  • Variety of platforms (not just Instagram)
  • Optimized marketing strategy
  • Opportunity to incorporate unique & powerful artificial intelligence empowering your organisation

 

Interested in finding out more? Contact / Schedule a demo with us - no obligations!

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