It's no longer just Instagram. To boost sales / leads / awareness, KOL / influencer marketing is about engaging on various channels - such as telegram groups, digital publications, personal blogs, content creators, YouTube, Live Streaming, etc.
Many organisations recognise the importance of influencer & key opinion leader marketing. However, not many recognise the importance of having a KOL / influencer marketing strategy.
More often than not, organisations engage a key opinion leader or influencer based on 'instinct' and this has to change. More have to recognise it's is much more than just a 'component' of digital marketing. It requires a strategy in itself.
Case Study - KOL & Influencer marketing strategy made simple
Marzze has opened up influencer & key opinion leader marketing to a variety of platforms. It's no longer just social media, which were predominantly for B2C and e-commerce businesses. Now, you can access a significantly larger market, with users of all demographics across platforms such as live streaming, digital publication sites, personal blogs, messaging apps, YouTube, etc.
It might seem daunting to navigate the variety of platforms available for your key opinion leader / influencer marketing campaign. However, MarzzeAI is just the solution.
Based on your industry, campaign objectives and budget, MarzzeAI automatically runs the entire process of your campaign - from strategizing, identifying optimal KOLs / influencers, sending invitations to them, down to content upload & verification. All you & your team needs to do is to set up your campaign parameters.
With us, you & your team is able to view updates from KOLs / influencers and manage the entire campaign from one platform. The entire campaign is run automatically with minimal inputs from you.
- Significantly improved staff productivity
- Increased marketing ROI
- Reduced risk of fraudulent / ineffective influencers
- Optimized marketing strategy
- Variety of platforms (not just Instagram)
- Opportunity to incorporate unique & powerful artificial intelligence empowering your organisation
Interested in finding out more? Contact / Schedule a demo with us - no obligations!
Looking for something more? Check out our affordable suite of professional services and take your organisation to the next level.